Monday 17 September 2012

Charlwood Design's Director discusses the Victorian Governments New Design Strategy in the Age

Charlwood Design's director, Paul Charlwood was recently interviewed in the Age regarding his opinion on the new design strategy launched by the Government.

Besides being the director of one of Australia's leading design consultancy, Paul is also a councillor and government liaison of the Design Institute of Australia.

A short excerpt of the article:
''We need someone in the 'C' suite - whether the chief executive or chief financial officer - as opposed to someone behind the engineering team going, 'I understand design, I've got a black shirt','' he says
It's those decision makers who need to adopt design, Charlwood says.

Additionally, encouraging international companies to establish design offices in Victoria and sending our designers to overseas expos are the measures Charlwood looks to.

''It's not a massive move on [from the previous government strategy],'' he says.
''The proof will be in if they can actually engage business and offshore.

''In Australia, design answers to the engineering manager, so if these programs can assist in getting businesses to incorporate design rather than just being a styling thing at the end, that will be positive.

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